Why don't more companies offer equity as an incentive to early adopters?

Why don't more companies offer equity as an incentive to early adopters?
2 by atlasunshrugged | 0 comments on Hacker News.
I was just reading about Marc Lore's new planned city Telosa (which is a fascinating take on Georgism) and was thinking about Jet and how they gave away stock to early adopters. Why hasn't this become more popular? https://ift.tt/39U7teg

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