New Xbox Boss Says Decision to Continue to Show PS5 Logos During Its Xbox Games Showcase 'Was a Miss, and I Own It'
Xbox boss Asha Sharma has reacted to negative feedback at Microsoft’s decision to continue to show competing platform logos at its upcoming Xbox Games Showcase, suggesting it will stop doing so for future shows. Sharma, who took over as boss of Xbox from Phil Spencer earlier this year, has embarked upon a rebrand of the gaming business in a bid to get core Xbox fans back onside following years of disenchantment. Early decisions include the end of the controversial ‘This is an Xbox’ marketing campaign , quickfire new Xbox console features , and switching from ‘Xbox’ to ‘XBOX’ in official branding. But yesterday, following the delay of Fable to early 2027 , Microsoft confirmed it would "continue the precedent" by highlighting competing platforms during its 2026 Xbox Showcase on June 7. Xbox chief content officer Matt Booty set the stage during an appearance on the Official Xbox Podcast , telling fans to expect the company to be transparent about what platforms its games are c...