Ask HN: Best Tip for Landing Pages?

Ask HN: Best Tip for Landing Pages?
6 by tmaly | 8 comments on Hacker News.
I have really not put much effort into my landing page because I have been working head down on the project. I think I have lost a lot of potential opportunity to collect an email from interested people. I know I should probably have: a headline, maybe a sub headline, a call to action, some features, some testimonials, and a second call to action at the bottom. I am curious if there is one thing that would make a real difference on a landing page. What is your best tip based on your own experience with landing pages?

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