Ask HN: Valuation models based on organic traffic?

Ask HN: Valuation models based on organic traffic?
2 by adzicg | 0 comments on Hacker News.
Does anyone know a good valuation model based on organic (google search) traffic? I have a side-project website that over the years grew to attract some nice traffic, and a potential buyer contacted me about it, but I don't know how to price it. Because it was a side project, I never focused on monetising it, so ARR multiples would not really make any sense as a model (and I doubt that they would be interested in buying it for the ARR). My best guess is it's a proxy for one of the competitors, that want traffic, or someone who wants to boost it a bit and sell to the competitors. The site gets about 2.5m clicks per year from google search for keywords that, at least according to semrush, competitors are paying between 1.5 and 3 USD per click, so that traffic must be worth something. It's not even actively optimised for SEO (before anyone starts blaming me, it's a side-project), so someone with SEO skills could probably boost that significantly over a short period and then sell on. If you were buying or selling something like this, how would you price it?

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