Take-Two Boss Says Borderlands' Last-Minute Art Style Change Cost $50 Million, but Without It the Game Would Have Flopped
Borderlands’ well-documented 11th hour art style change cost Take-Two an extra $50 million in development costs and delayed the game by a year, but without it the now successful franchise would have flopped straight out the gate. That’s according to Take-Two CEO Strauss Zelnick, who in a sweeping interview with David Senra about his career said his approval of the last minute switch and associated extra cost was “a non-obvious decision” that no-one else would have made, but his trust in the developers was rewarded with a new hit franchise. “We had not turned around the company yet, and we had very limited capital,” Zelnick began, speaking of Take-Two as it was after he had taken over the company in 2007. At the time, Borderlands was due out in 2008 with a realistic art style, but then Zelnick was asked to approve a significant change with the game basically done that would see it rebuilt with a cel-shaded, cartooney art style. “We were developing a game and it was about to be released...