Take-Two CEO Addresses Grand Theft Auto 6 Price, and the Possibility for More L.A. Noire
Speaking at iicon today, a new conference for video game executives , Take-Two CEO Strauss Zelnick addressed the much-debated question of how much Grand Theft Auto 6 will cost. He declined to confirm the game’s price, but hinted away from the potentially super-premium price point that has been floated in the past. “Consumers pay for the value that you bring to them, and our job is to charge way way way less of the value delivery,” Zelnick said. “How you feel about something you buy is the intersection of the thing itself and what you pay for. Consumers need to feel like the thing itself is amazing and the price they were charged was fair for what they got.” He went on to mention that game pricing has actually gotten cheaper over the years, a reference to the fact that major game releases have been priced at $60 or at most $70 for more than a decade, as compared to greater rates of inflation seen in the wider economy. “If you look at it through that lens, that doesn’t make a whole...