Take-Two CEO Says Borderlands Movie Was 'Disappointing' But 'Didn't Hurt at All'
The Borderlands Movie hit box offices back in August to poor results, to say the least. But Take-Two Interactive CEO Strauss Zelnick doesn't think the film hurt the Borderlands video game franchise at all. In fact, if anything, he thinks the movie was good for the games. Speaking to IGN ahead of the company's Q2 earnings call today, Zelnick admitted that Borderlands hadn't performed as well as he'd hoped, but that he doesn't feel too torn up about it: "Obviously that movie was disappointing," he said. "That said, it actually sold more catalog. So, I don't think it hurt at all, if anything I think it may have helped a little bit. It does highlight something that I've spoken about many times which is the difficulty of bringing our intellectual property to another medium." What Zelnick is referring to here are his previous comments on video game film adaptations. When we spoke to him back in August, he told us that the economic impact